When to Release Your Album - Outerloop

When to Release Your Album

When to Release Your Album

When to Release Your Album After It Has Been Recorded

Don’t release your album or EP until you have listened to this week’s episode

If there is one thing we’ve learned from our years of working with Release It Right and now Release It Right The Silver Scream Edition it is this. When should you release your album? It takes longer than you think! There’s a lot of work to do!

Release It Right suggests a rollout schedule at least 12 weeks long. Release It Right The Silver Scream Edition has a 17 week long rollout schedule. That’s over four months!

You may only release 2 albums in your career. You might only release 5. Maybe 20 or 25! No matter how many (or how few!) albums and EPs you get to release in your career, each one deserves a proper release rollout. Don’t disrespect your recordings by just putting them out to the public. Hoping people will find them isn’t good enough. Especially in a crowded market!

You need to plan and execute a real release strategy to cut through the noise. And that takes time!

When you release your album effectively, you generate momentum for your career. This is crucial as, like I said, you only get a few chances for this. What would YOU do with a great amount of momentum for your career? Tour Europe or the US? Asia? Get an instrument endorsement? Collaborate with a songwriter you admire?

I go into much more detail in the video above, but if you already have Release It Right or Release It Right – Silver Scream, you know the list and so much more. And you also understand the importance of organizing your pre-release assets. Your pre-release assets, or rollout assets, are all the things you need to promote your album. These can be graphics, videos, singles, photos, and so much more.

Plus, you need a great EPK prepared. Make sure your EPK is up to date and branded to align with your album. The colors and style should be consistent and add to the immersive experience of the album itself. There should be no doubt YOU are the band responsible for THIS album.

Check out my recent post and video on Three Things You MUST Include In Your Bio and Three Things You Must NOT Include in Your Bio.

And don’t forget to book your release week gigs! There’s a specific strategy and reasoning for your release week gigs. Be mindful!

Damn. There’s a lot to think about.

Next week I will be back to talk about how to release your album independently. Don’t miss it!