Hypebot article “19 Marketing Predictions From Music Industry Experts” by Ariel Hyatt of Cyber PR.
Chris Robley – DIY Musician Podcast: Pay For Social Media Ads & Boosts Without Bitterness. 2019 will be the year your AVERAGE independent musician starts budgeting for online advertising without feeling nauseous or bitter AF. We’re getting used to the idea that reach requires money, especially the highly-targeted reach enabled by big social platforms. So you can count on organic/viral engagement and be disappointed 999 times out of 1000; you can reluctantly pay to boost a post, feel cheated, and walk away from your fans on a particular platform; or you can embrace the fact that social ad platforms provide you with tools worth paying for.
Ryan Kairilla – Break The Business: Embrace Live Streaming. Embrace live streaming! Platforms like Twitch and Facebook Live are becoming very important platforms for musicians. Live streaming presents an exciting opportunity for artists to not only present their art but also cultivate deeper relationships and have genuine interaction with their fans.
Melissa Garcia – Collective Entertainment: Get Creative On Socials. Don’t be afraid to get creative with how you connect with your fans. The vast majority of artists out there are all communicating with their fans the same way. Instead, create unique experiences to draw your fans in and find ways to get to know them. This can be in the form of dinner gatherings at a city you’re touring in. Creating conversation by harnessing social media/communication tools. Starting a Fan group on Facebook to communicate with your fans directly (as opposed to depending on Facebook’s algorithm).
Rick Barker – Rick Barker Music: Meet Your Fans Where They Want to Meet You. One of the biggest mistakes I see artists make is that they make it hard for fans to find them. Discovery happens in so many ways today. Social shares, playlist, word of mouth. It is what happens next that determines whether or not they truly discover who you really are. Meet them where they are at, not where you want them. What I mean by that is, make sure you have a presence on Facebook, Twitter, Instagram, and Youtube. You don’t have to be crazy active on all 4 but you at least better have something recent. They will use their social media platform of choice, not yours.
Marcio Novelli – Bridge The Atlantic: Don’t quit your day job. Don’t quit your day job… But don’t give up on your dreams either. The old adage that it takes money to make money is almost always true, even in the music business. And, it’s just that – a business. As artists, we don’t want to admit that but it’s true. And, it doesn’t have to be a bad thing. In fact, a more empowering term is to call ourselves music entrepreneurs. We all want to support ourselves doing what we love but, until we have the financial support of a label (and, sometimes, even when we do), the reality is that we need to pay to record, release and market our music, not to mention all costs associated with touring, online presence and merchandising, to name just a few. So, there is no shame in having a day job that provides consistent income in order to pursue our dreams. Just make sure to never wake up!