Breaking In to the Music Industry (For Non-Musicians)

Breaking In to the Music Industry (For Non-Musicians)

Mike Mowery of Outerloop Management and Outerloop Records hosts this in-depth course on how to get your start in the music business. Whether you are interested in getting your first job in the music industry or building your own music business, Mike shows you step-by-step what to do and how to do it, as well as telling you where the best opportunities in the music industry are today.

Mike has been in the industry for over twenty years and currently is the president of Outerloop Group, home of Outerloop Management, Outerloop Records, Jabberjaw Media, and a number of other music-based businesses. He has employed dozens of people over the years and here tells you who he chose and how he chose them.

The music industry has been a notoriously difficult one to get your start in but Mike tells you how to do it and explains how the modern music business offers one of the greatest opportunities in history for those looking for their first job or starting their first company.

If you have ever wondered HOW to get your start in the modern music business but couldn’t find the answers, Mike shares them here.


12 Videos

12 videos totaling over 90 minutes of one-of-a-kind instruction on launching your music business or getting your first job in the music industry.

Includes e-Book

A downloadable e-book with supplementary material to the course for aspiring managers (includes case studies).

Watch Anywhere

Mobile and tablet-friendly so you can watch anywhere – while stuck in traffic, stuck at work, or anywhere else your phone can go.


About the instructor

Mike Mowery is the president and managing partner of Outerloop Management, Outerloop Records, Outerloop Coaching, an associate of a multitude of EDM outlets such as website Raver Rafting, label Most Addictive Records, and YouTube channel Daily Earfood. Broadening his entrepreneurial prowess, Mowery also started the podcast network Jabberjaw Media, local news blog Source of the Spring, and non-profit organization and 5K Leo’s Run.

Mowery got his introduction to the music business through the Do-It-Yourself hardcore scene. He released his first 7” vinyl record as part of an Atlanta based collective in 1994. Shortly thereafter he moved to California to attend the University of California at Santa Barbara and continued releasing records through his independent label Phyte Records. During his time in Santa Barbara he put on concerts for many notable bands that came through, opting to shun the corporate venues for an intimate show-space with beautiful views just blocks from the beach and surf within walking distance. During this time Mowery also helped Steve Aoki launch his label Dim Mak.

In 1995 Mowery embarked on his first European tour as a merchandiser, and fell in love with touring. After graduating from college he moved to Washington D.C. to join the band Good Clean Fun and released the band’s records on his label as well as coordinate booking the band all over the world including the US, Canada, Europe, South America, Australia, and New Zealand. The world-wide network of music began to open up to him during these years.

Mowery’s next career transition was into the world of tour management for the band The (International) Noise Conspiracy, from Sweden, who enlisted him to tour manage their first US tour. He thrived on the road and embraced all of the responsibilities involved with handling the day to day aspects of an international band on the road. After accepting his first duties as tour manager, he was hired for all of the band’s tours from 2001-2005 and in 2005 Mowery tour managed The Take Action Tour, created by Sub City and Hopeless Records. By 2006 Mowery was managing full-time, with a primary focus on heavy music. Continuing to expand his reach in 2016, becoming a partner in EDM label Most Addictive Records and YouTube channel Daily Earfood. The year also saw the rejuvenation of Outerloop Records, under partnership with Cooking Vinyl.

Mowery’s passion for educating artists and managers about the industry has lead him to hold many seats on various panels across the country and participating in hosting guru workshops for Vans Warped Tour owner and creator Kevin Lyman’s The Education Institute. 2017 saw the launch of Outerloop Coaching, which consists of online courses, webinars, e-books, and mentoring for aspiring managers and self-managed musicians. Mowery will share everything he has learned from two decades of experience in the business and how that knowledge translates to modern industry practices.

Mowery has served as Chapter Advisor of the Washington D.C. chapter of The Recording Academy and is a board member of Shirts for a Cure. He graduated with honors from the University of California at Santa Barbara with a Bachelor of Science degree in Environmental Studies. He is an active individual who believes that the balance of mind, body, and work are of the utmost importance. He has completed 9 marathons, is an avid cyclist, plays soccer and is a certified RYT-200 yoga instructor. He lives in Silver Spring, MD with his wife Caroline.

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