Breaking In to the Music Industry (For Musicians)

Outerloop Coaching Services

Do you want a part-time, or maybe even full-time income from creating original music? Getting from hobbyist to professional is one of the most challenging and rewarding journeys nearly every musician aspires for. Successful manager and record label owner Mike Mowery walks you through how to make this journey a successful one, using over two decades of experience turning developing musicians in to worldwide touring artists to create this one-of-a-kind program.

Mike walks you through the multiple revenue streams that will be your income, including ones you may not have considered before. In addition, Mike talks about the mistakes that will cost you your career if you are not aware of them first.

Although an introductory course, Breaking In For Musicians is loaded with great ideas and strategies for novice as well as seasoned artists aspiring to a career in music. Buy the course now and watch whenever you like on any device you have.

Course Curriculum

What’s included?
12 Videos
12 Texts
7 PDFs

Breaking In for Musicians Preview 07:51
Breaking In for Musician Preview Video FREE TRIAL
Breaking In for Musicians Preview Description
Part 1 09:08
Part 1 Video
Music Management Primer by Mike Mowery
Part 1 – The Social Media and Digital Streaming Revolutions FREE TRIAL
Part 2 10:17
Part 2 Video
Music Management Primer by Mike Mowery
Part 2 – The Music Business Roles – Chapter One FREE TRIAL
Part 3 07:34
Part 3 Video
Music Management Primer by Mike Mowery
Part 3 – The Music Business roles – Chapter Two FREE TRIAL
Part 4 10:45
Part 4 Video
Music Management Primer by Mike Mowery
Part 4 – The Music Business Roles – Chapter 3 FREE TRIAL
Part 5 08:06
Part 5 Video
Music Management Primer by Mike Mowery
Part 5 – How to Get a Manager – Chapter One FREE TRIAL
Part 6 08:09
Part 6 Video
Music Management Primer by Mike Mowery
Part 6 – How to Get a Manager – Chapter Two FREE TRIAL
Part 7 04:34
Part 7 Video
Music Management Primer by Mike Mowery
Part 7 – How to Get a Manager – Chapter Three FREE TRIAL
Part 8 04:44
Part 8 Video FREE TRIAL
Part 8 – Three Excuses Musicians Make, and Why They’re Wrong FREE TRIAL
Part 9 06:08
Part 9 Video
Part 9 – Getting the Music Industry’s Attention FREE TRIAL
Part 10 08:11
Part 10 Video
Part 10 – Should You Quit Your Day Job? FREE TRIAL
Part 11 01:43
Part 11 Video
Part 11 – Final Thoughts FREE TRIAL

About the instructor

Mike Mowery is the president and managing partner of Outerloop Management, Outerloop Records, Outerloop Coaching, an associate of a multitude of EDM outlets such as website Raver Rafting, label Most Addictive Records, and YouTube channel Daily Earfood. Broadening his entrepreneurial prowess, Mowery also started the podcast network Jabberjaw Media, local news blog Source of the Spring, and non-profit organization and 5K Leo’s Run.

Mowery got his introduction to the music business through the Do-It-Yourself hardcore scene. He released his first 7” vinyl record as part of an Atlanta based collective in 1994. Shortly thereafter he moved to California to attend the University of California at Santa Barbara and continued releasing records through his independent label Phyte Records. During his time in Santa Barbara he put on concerts for many notable bands that came through, opting to shun the corporate venues for an intimate show-space with beautiful views just blocks from the beach and surf within walking distance. During this time Mowery also helped Steve Aoki launch his label Dim Mak.

In 1995 Mowery embarked on his first European tour as a merchandiser, and fell in love with touring. After graduating from college he moved to Washington D.C. to join the band Good Clean Fun and released the band’s records on his label as well as coordinate booking the band all over the world including the US, Canada, Europe, South America, Australia, and New Zealand. The world-wide network of music began to open up to him during these years.

Mowery’s next career transition was into the world of tour management for the band The (International) Noise Conspiracy, from Sweden, who enlisted him to tour manage their first US tour. He thrived on the road and embraced all of the responsibilities involved with handling the day to day aspects of an international band on the road. After accepting his first duties as tour manager, he was hired for all of the band’s tours from 2001-2005 and in 2005 Mowery tour managed The Take Action Tour, created by Sub City and Hopeless Records. By 2006 Mowery was managing full-time, with a primary focus on heavy music. Continuing to expand his reach in 2016, becoming a partner in EDM label Most Addictive Records and YouTube channel Daily Earfood. The year also saw the rejuvenation of Outerloop Records, under partnership with Cooking Vinyl.

Mowery’s passion for educating artists and managers about the industry has lead him to hold many seats on various panels across the country and participating in hosting guru workshops for Vans Warped Tour owner and creator Kevin Lyman’s The Education Institute. 2017 saw the launch of Outerloop Coaching, which consists of online courses, webinars, e-books, and mentoring for aspiring managers and self-managed musicians. Mowery will share everything he has learned from two decades of experience in the business and how that knowledge translates to modern industry practices.

Mowery has served as Chapter Advisor of the Washington D.C. chapter of The Recording Academy and is a board member of Shirts for a Cure. He graduated with honors from the University of California at Santa Barbara with a Bachelor of Science degree in Environmental Studies. He is an active individual who believes that the balance of mind, body, and work are of the utmost importance. He has completed 9 marathons, is an avid cyclist, plays soccer and is a certified RYT-200 yoga instructor. He lives in Silver Spring, MD with his wife Caroline.