How to Become A Music Business Expert

How to Become A Music Business Expert

Paul here – co-founder of Outerloop Coaching. I usually edit and post Mike’s content here and in your emails, work with Mike developing curriculum, and generally run OC operations day-to-day while Mike is out making rock stars. Mike is integral to what OC does because of what he knows. While I have a background in… Continue Reading

Three ways to meet music industry pros

Three ways to meet music industry pros

Figuring out how to make the adage “It’s about who you know” an advantage rather than a disadvantage is one of those things I get asked about the most. Connected is the course designed to tackle this challenge head-on. I’ve had a long career in music so I’m fortunate to now have a large number… Continue Reading

Elements of a Great EPK – Continued

Elements of a Great EPK – Continued

I posted a few days ago about the elements of a really great EPK. If you missed that one, please go find it. You HAVE to read it. We had to break up the post into two parts and here’s the conclusion. My Outerloop Coaching partner Paul is breaking down the excellent EPK for Release… Continue Reading

There are very few GOOD EPKs. This is an example of one. Let’s go through it.

There are very few GOOD EPKs. This is an example of one. Let’s go through it.

One of the things we see all the time at Outerloop Management and Outerloop Records is, frankly, bad EPKs. The EPK is the “electronic press kit” – the one page on the internet you send to potential managers, booking agents, promoters, journalists, bloggers… everybody. This page is designed to drive interest in your band and… Continue Reading

From Zero to Hero in Six Months

From Zero to Hero in Six Months

I HAVE to share some of the really great comments we get, and this is a recent one I’m proud of. Sixty Days to Signable is the first course we produced at Outerloop Coaching and this student’s band is off to a great start – in no small part due to their talent and great… Continue Reading

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