The ManageMental Podcast Episode 101 – Industry Predictions for 2019 Part 2

The ManageMental Podcast Episode 101 – Industry Predictions for 2019 Part 2

Hypebot article “10 Music Industry Predictions For 2019” by Bobby Owsinski of Music 3.0.

Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 more predictions for how the industry will fare in 2019.

1. Streaming Services Remain Unprofitable. Almost all dedicated streaming services are very good at what they do except for one thing – making money. Choked by the weight of label licensing deals, these platforms struggle to find a way to become profitable, leading to a major market consolidation that begins in the new year.

2. Article 13 Brings YouTube Chaos. Be careful what you wish for, major labels, as YouTube is plunged into chaos following the passage of EU Article 13, which holds streaming platforms responsible for the files that their users upload. With YouTube (and other streaming platforms) having to purge so many videos, artists and labels take a big hit in revenue, but even worse, in exposure as well.

3. Artists Use Social Media For Promo Less. Many artists have relied on social media as a method of both growing and engaging their fan bases, but that changes in 2019 as the only way to large-scale engagement comes from paid promotion on the various social platforms. Many artists drop off because of principle – even more because of the cost. Instagram carries the load, at least for a while until it focuses more on revenue that users.

4. Live Music Legends Replaced By New Faces. The concert industry has long worried about what would happen after the 60s, 70s and 80s legends stopped touring, but a new crop of superstars prove that there are stadiums that they can fill. The live portion of the industry continues to grow despite higher ticket prices and perceived price gouging.

5. Streaming Changes Song Structure Even More. Over the last couple of years song structure has changed because of streaming, with fades giving way to beginning a song right on the chorus to hard endings. Now song length will be the next to change as artists make songs shorter. After all, it’s more profitable to have a fan listen twice instead of to only one longer song.

How to Become A Music Business Expert

How to Become A Music Business Expert

Paul here – co-founder of Outerloop Coaching. I usually edit and post Mike’s content here and in your emails, work with Mike developing curriculum, and generally run OC operations day-to-day while Mike is out making rock stars. Mike is integral to what OC does because of what he knows. While I have a background in… Continue Reading

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Figuring out how to make the adage “It’s about who you know” an advantage rather than a disadvantage is one of those things I get asked about the most. Connected is the course designed to tackle this challenge head-on. I’ve had a long career in music so I’m fortunate to now have a large number… Continue Reading

Elements of a Great EPK – Continued

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I posted a few days ago about the elements of a really great EPK. If you missed that one, please go find it. You HAVE to read it. We had to break up the post into two parts and here’s the conclusion. My Outerloop Coaching partner Paul is breaking down the excellent EPK for Release… Continue Reading

There are very few GOOD EPKs. This is an example of one. Let’s go through it.

There are very few GOOD EPKs. This is an example of one. Let’s go through it.

One of the things we see all the time at Outerloop Management and Outerloop Records is, frankly, bad EPKs. The EPK is the “electronic press kit” – the one page on the internet you send to potential managers, booking agents, promoters, journalists, bloggers… everybody. This page is designed to drive interest in your band and… Continue Reading

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From Zero to Hero in Six Months

I HAVE to share some of the really great comments we get, and this is a recent one I’m proud of. Sixty Days to Signable is the first course we produced at Outerloop Coaching and this student’s band is off to a great start – in no small part due to their talent and great… Continue Reading

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