[MUSIC BIZ CASE STUDY] Why Billboard and Album Stream Numbers Matter

[MUSIC BIZ CASE STUDY] Why Billboard and Album Stream Numbers Matter

Registrations for our Saturday, November 17 free webinar on how we released Ice Nine Kills’ The Silver Scream are way beyond our expectations. Thank you – and thank you for spreading the word to your peers. We can all succeed in music together!

I’ve been out in LA for the past month, working for all my clients but definitely with my foot on the gas supporting Ice Nine Kills. This is a truly special time in their career and I’m glad I’m where I need to be.
I have been having a ton of conversations with fellow industry while I’m out here – booking agents and promoters, media, streaming services, hell… even Hollywood-types. And it’s like the whole world TILTED after our Billboard success.
Now, it’s true a lot of the people in the industry I work with are now long-time friends, but I remember the early days of my career well enough to know the conversations I have today are VERY different from the ones you have with industry, when you get them.
My friends have to support their families and their employees (and sometimes their bad habits, lol) so THEY HAVE TO MAKE MONEY, which means, when I can’t convince them I, their good buddy, Mike Mowery, can’t help them make money, I get rejected. Just like you. (Well, they’re probably nicer about it, but all the same.)
But like I said, the world has TILTED.
Doors are opening for Ice Nine Kills that didn’t open before. Negotiations are easier. Phone calls and emails are returned. Instead of working to FILL a calendar I’m having a hard time prioritizing one great opportunity over another.
As Minor Threat used to sing, these are Salad Days.
Do Ice Nine Kills have more fans than they did a month before Billboard reported The Silver Scream at #27? before over 18K sales? before 3.5 million streams? Maybe a few. But not a lot. The industry should have been knocking my door down back then.
But what all the Billboard numbers did was VALIDATE what I have been telling people. Hell, it validates what I’ve been telling YOU for a while now – industry responds to these numbers. The point of having a successful album release is as much about gaining momentum so you can reach more potential fans as it is about gaining and recording and communicating a story of ever-growing success. That way industry will be attracted to working with you, gaining you more opportunities, and THEN gain you more fans.
We talk about this a lot during Release It Right as well as Six Weeks to Signable and Coaching Intensive, because it’s incredibly true. And I’m LIVING that concept right now.

Register today for the Free Webinar we’re doing on Saturday, November 17. We’ll be talking about how we released The Silver Scream so you can release your next album or EP the same way… and be spending time in LA fielding opportunities for YOUR career right alongside me. Let’s do this!

How to Become A Music Business Expert

How to Become A Music Business Expert

Paul here – co-founder of Outerloop Coaching. I usually edit and post Mike’s content here and in your emails, work with Mike developing curriculum, and generally run OC operations day-to-day while Mike is out making rock stars. Mike is integral to what OC does because of what he knows. While I have a background in… Continue Reading

Three ways to meet music industry pros

Three ways to meet music industry pros

Figuring out how to make the adage “It’s about who you know” an advantage rather than a disadvantage is one of those things I get asked about the most. Connected is the course designed to tackle this challenge head-on. I’ve had a long career in music so I’m fortunate to now have a large number… Continue Reading

Elements of a Great EPK – Continued

Elements of a Great EPK – Continued

I posted a few days ago about the elements of a really great EPK. If you missed that one, please go find it. You HAVE to read it. We had to break up the post into two parts and here’s the conclusion. My Outerloop Coaching partner Paul is breaking down the excellent EPK for Release… Continue Reading

There are very few GOOD EPKs. This is an example of one. Let’s go through it.

There are very few GOOD EPKs. This is an example of one. Let’s go through it.

One of the things we see all the time at Outerloop Management and Outerloop Records is, frankly, bad EPKs. The EPK is the “electronic press kit” – the one page on the internet you send to potential managers, booking agents, promoters, journalists, bloggers… everybody. This page is designed to drive interest in your band and… Continue Reading

From Zero to Hero in Six Months

From Zero to Hero in Six Months

I HAVE to share some of the really great comments we get, and this is a recent one I’m proud of. Sixty Days to Signable is the first course we produced at Outerloop Coaching and this student’s band is off to a great start – in no small part due to their talent and great… Continue Reading

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