Three Things You Must Have in Your Band Bio

Three Things You Must Have in Your Band Bio

Your Band Bio is How You Introduce Yourself to the World

To make a great first impression, make sure your Band Bio includes these three things

In your EPK, there are a number of important elements. Your photo, your video… These are obviously crucial elements to introducing yourself to the world. But your band bio could be the most important. And so many bands, frankly, SCREW IT UP.

I’ll write next week about three things your band bio should NOT have but wanted to write this week about three things it SHOULD.

For more on this topic, scroll down to the bottom to watch my video!

First, your band bio needs a story.

Your story is how potential fans and media will connect and be intrigued by your band before they have heard a note of your music. Your story is what interviewers are going to ask you about and want to know more about. It’s what makes YOU interesting.

Here’s an example of a great story IN ONLY SIX WORDS:

Baby shoes.

For sale.

Never worn.

These six words, extremely quickly, paint the outlines of a picture the imagination can’t wait to fill in. Can you write a story for your band in only six words? How about fifteen? Write a compelling story for your band in less than twenty words and NOW you have the start of a great band bio.

Second, you need a compelling description of your music.

Now, the LAZY way to write a compelling description of your music is to describe it as “this band” meets “that band”. YAWN. But this style IS effective in being compelling in that it references things people are familiar with and piques curiosity as to what that description might sound like. Be boring if you HAVE to, but it’s better to be creative and come up with a better way to use familiar references to describe your music.

Try it out with friends. “I heard this song. It sounds like <insert compelling description here>.” If they can’t wait to hear… YOU… based on your description, your description IS compelling and works.

Third, and this is my favorite, you need to launch above the line of super-credibility.

This isn’t my idea. This is a concept from startup guru Peter Diamandis. The idea is to make sure, while making your first impression, to associate yourself with people and brands (and brands) the reader will be familiar with and you want to be associated with.

Think about it. If you got dragged out to an opera and the venue was a bowling alley, you might have a different impression as to what that opera is GOING to be when you were initially proposed the idea. This is because you associated the opera with ONE idea in your head initially, but then when the venue turned out to be a bowling alley, you associate it with total different ideas. And your impression will sound and look different – BEFORE YOU HAVE HEARD A NOTE OF MUSIC.

The same idea happens in your band bio. When you associate yourself with names, you want those associations to suggest something to the reader. Check out the video below for a few ideas how to do this effectively.

I wrote previously about elements of a great EPK. Check out those posts here and here. Some of these ideas are discussed in those posts in more depth while I walk through an example of a great EPK. These are two of our most popular posts so I think you’ll find them effective as well.

Next week I’ll write about three things your band bio should NOT have. Don’t miss it!

Cover Art Ideas You Need to Consider

Cover Art Ideas You Need to Consider

Cover Art is CRUCIAL to Selling Your Music and Your Band Most people don’t think of their cover art beyond “that looks COOL!” The album or EP cover art is an important part of every musicians’ career. But most musicians don’t give the cover art enough thought and consideration. It’s often rushed, or no one… Continue Reading

Should I Record an Album or EP?

Should I Record an Album or EP?

Is it Better to Record an Album or EP? The rules around whether to record an album or EP are changing – slowly. Once upon a time, if you wanted to get any attention from industry or fans, you had to make an album. Noone bought singles. No promoter was putting you on a tour… Continue Reading

Do You Need to Hire a Producer?

Do You Need to Hire a Producer?

To Hire a Producer for Your Album or EP can be a Significant Investment This is Why You Should Hire a Producer Early In Your Career Last week I talked about the differences between the Producer, the Engineer, and the Mixer. We KNOW you need a mixer. We KNOW you need an engineer. But since… Continue Reading

Pre-Order Release It Right: The Silver Scream Edition for $67 – Closes March 1st!

Pre-Order Release It Right: The Silver Scream Edition for $67 – Closes March 1st!

Learn how to release your next album or EP the RIGHT way – exactly how Ice Nine Kills released ‘The Silver Scream’ – at $30 off the regular price! Release It Right – The Silver Scream Edition from Outerloop Coaching includes: All of the Original Release It Right program including the Release It Right Workbook,… Continue Reading

Artist Management – When Do They Get Paid?

Artist Management – When Do They Get Paid?

Artist management in the music business has a lot of grey areas and a lot of “secrets”. Some of this is by design and some of this flows from the, frankly, sketchy origins of the music business over 100 years ago. Mike tried to alleviate a lot of this mystery when he published (for free!… Continue Reading

How to Save Money in the Recording Studio

How to Save Money in the Recording Studio

Three Ways to Save Money in the Recording Studio Here are three money-saving / time-saving techniques for the recording studio most musicians don’t think of. Time is money! Especially in the recording studio! There are a lot of ways to prepare yourself and your band so you’re ready for the stressful environment of a recording… Continue Reading

The ManageMental Podcast Episode 104 – Advice From the Industry: Part 1

The ManageMental Podcast Episode 104 – Advice From the Industry: Part 1

Hypebot article “19 Marketing Predictions From Music Industry Experts” by Ariel Hyatt of Cyber PR. Ariel Hyatt, Cyber PR: Have A Plan With Your Goals Included. If you don’t have a written plan and a long-term strategy, it will be very hard to get where you want to go. I see way too many artists wasting… Continue Reading

Songwriting Collaborator – Do You Need One?

Songwriting Collaborator – Do You Need One?

Most songwriters don’t even CONSIDER getting a songwriting collaborator until later in their career. This is a mistake! Here are four reasons why you should be looking for someone to write your songs with TODAY! If you missed it, last week I talked about Three Ways to Determine Songwriting Credits for publishing. If you missed… Continue Reading

libero. venenatis, consectetur ut risus ut commodo